In 1997, Jinjiang China's first investment in hotels, which began in China's leading economy hotel dance. 5 years later, in 2002, a little-known economy hotel - such as Home Inns began his first tone crying. 4 years after October 26, 2006, Home in the United States successfully landed on the Nasdaq, financing more than 100 million U.S. dollars, the market value of more than 800 million U.S. dollars, to the first brand from scratch, such as home only four years! Home will become the Ibis it? Ibis still the world beyond, such as home? NASDAQ four years from scratch to the first unit, from following the lead, such as home in the end do? The traditional hotel industry, Samsung chasing four-star, five-star four-star to recover, and Samsung, between four-star, between the five-star competitors to catch up in between the competitive strategy. This leads to loss of traditional high-star hotel has its own uniqueness. In fact, as home, a high-star hotels and traditional hotels tend to outline the social value of their own the same curve. In contrast, such as home value curve is by eliminating, reducing, increasing, creating the four movements, her own and her star hotels and hotel distinguish community, launched China's economy hotel mode. Major stresses, such as several elements: to provide guests a warm, comfortable sleep - that sleep, and a good bath to wash. If major is room cleanliness, room layout, focused on the bed and shower, lower than the traditional three, four-star hotel prices. It is not in the restaurant, sauna, KTV, lobby and other options to do too much investment. On the contrary, as the traditional family in the hotel industry competitors, are strong elements of these industries into competitive, the price is becoming ever harder to compete with Home. Home and traditional star hotel is the biggest difference, pay attention to more traditional hotel services, such as family put their own position clear on one point locking - accommodation. In the Home view, a business trip in the business of busy business people, many of the traditional star hotel space and services provided they have no time to enjoy them the most important things in terms of only two: bed and bathroom. So is the bed and bathroom products, such as at home as the focus has been. The second is to enhance customer service quality in the inn. Home of the customers to enjoy high quality accommodation, good furniture brings comfort, downtown location with the convenience brought by the same time, be clean and safe service. Star hotel with the traditional distinction between competition and the process of taking chain operations, the layout in the economically developed city, located in transport facilities, living facilities of the lot, not as attached to a large number of star hotels and services, leisure and entertainment facilities, but has come full advantage of the nearby community service network; hardware environment is not the pursuit of luxury and ostentation, but safe, healthy, comfortable stay. The most prominent is the average price of 200 yuan or less, this hotel is naturally attractive. To enhance the warm feeling of the room, such as home break-star hotel and hostel bed sheets, pillow cases are the traditional white, use Saika; shower cubicle with sliding doors rather than a simple plastic sheeting; towel, there are two different color, easy to distinguish customers. Such as hotel rooms at the desk, often display a few books for customers to carry out "the book suitable as home" activities, such as family to each room with several books, literature, history, traveling there, guests are free to read. An ordinary household lamp, to provide free Internet access, as much as possible in the details and create a monk's warm. The premise of guaranteeing quality of service, in non-critical aspects are as little as possible to. Where the money will not mean the cost of the cut is pulling no punches. These measures are to reduce the overall service, such as house prices, improve service levels and efficiency. Home Reservation Center sound system also reduces labor costs and improve service efficiency. After years of efforts, such as home to the community to produce a satisfactory report card: If the home has become a popular Chinese economy hotel lodging industry brand, and the location of the first brand in the bag from 2006 has remained until now has never been been shaken.

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